Internet marketing is comprised of two types of marketers - those who create value and develop long term futures, and those who ride on the tides of fads, and are only strong when they pick good fads.
What are some recent fads?
How about banner ads, SPAM, web rings, FFA sites, linking scams, and perhaps even now mass article marketing. As of late, it seems there is a new Adsense fad every other month.
So what does it take to be a long-term player online?
I think you just have to look at the internet marketers who have achieved long run success. I choose not to name names, but if you have been around for awhile, you know who they are. And run the list in your mind. Is there a single one who is still successful, that has not created products and continued to create products long-term? Is there a single fad-rider who is still in the game, unless he has chosen to convert to creating products?
By creating your own products, you develop name recognition and buyer loyalty.
Why? I have to think that it is your own subscriber loyalty - and they may have never purchased a product directly from you. Everything they have read of yours may have been a free product. Anything they have bought from you may have been an affiliate product or a private label resale product.
Create products or die.
Monday, May 21, 2007
Not Making Money Online - Make Money Through Your Own Product Part 2.
Perhaps you have written several ebooks, and are thinking about writing another, but are hesitating because you remember the time it took to write the first one. Or maybe you have never written an ebook because you feel overwhelmed by the task. You think it would takes months or years, and you simply aren’t sure where to begin.
Regardless of the category you fall into, I challenge you to try this method. It will quickly and easily produce for you a quality product in an amazingly short period of time.
Follow these steps:
1) Decide on your topic. If you already know, skip this step. If not, write down a list of all the things you know enough about to teach someone else, and that you have the willingness to learn some more about. Take that list to a keyword inventory tool like the one Overture uses, and find out which of your topics gets a high number of keyword searches online. Narrow this list down to about two or three possible topics that get a lot of searches. Next, search for forums online that are related to these topics and spend some time reading the posts. You should very quickly be able to discern where the most interest lies. Then, make a decision! You can always write the other ebook later! Indecision is one of the great limiting factors online.
2) Write a list of twenty topics that are related to your main topic. These will be your chapters.
3) Write a list of 10 ideas related to each of your topics (so you will have a total of 200 ideas, 10 for each topic).
4) Begin writing. Simply write 1-3 paragraphs about each of the ideas you listed in step 3.
5) When you are finished writing on each of these topics, organize them and make sure that they flow naturally from one idea to another.
6) Write an introductory chapter, briefly touching on some of the main topics about which you have already written.
7) Write a closing chapter, giving your readers reminders about the practical things you have taught that they can go out and apply in their own lives.
8) Proof read your ebook. Have at least 2 other people read it, and take their suggestions seriously enough to read over what they question, but not seriously enough to rewrite significant portions of the book. There has to be balance here. You see, you want a readable, easy to understand book with no grammar and spelling errors, but if you try to make the book all things to all people, you will never publish it.
9) Go to adobe’s web site and upload it to a PDF for free. They give you 5 free trial conversions, so take advantage of the service.
Now you have your first (or next) ebook!
Making Money Online
Regardless of the category you fall into, I challenge you to try this method. It will quickly and easily produce for you a quality product in an amazingly short period of time.
Follow these steps:
1) Decide on your topic. If you already know, skip this step. If not, write down a list of all the things you know enough about to teach someone else, and that you have the willingness to learn some more about. Take that list to a keyword inventory tool like the one Overture uses, and find out which of your topics gets a high number of keyword searches online. Narrow this list down to about two or three possible topics that get a lot of searches. Next, search for forums online that are related to these topics and spend some time reading the posts. You should very quickly be able to discern where the most interest lies. Then, make a decision! You can always write the other ebook later! Indecision is one of the great limiting factors online.
2) Write a list of twenty topics that are related to your main topic. These will be your chapters.
3) Write a list of 10 ideas related to each of your topics (so you will have a total of 200 ideas, 10 for each topic).
4) Begin writing. Simply write 1-3 paragraphs about each of the ideas you listed in step 3.
5) When you are finished writing on each of these topics, organize them and make sure that they flow naturally from one idea to another.
6) Write an introductory chapter, briefly touching on some of the main topics about which you have already written.
7) Write a closing chapter, giving your readers reminders about the practical things you have taught that they can go out and apply in their own lives.
8) Proof read your ebook. Have at least 2 other people read it, and take their suggestions seriously enough to read over what they question, but not seriously enough to rewrite significant portions of the book. There has to be balance here. You see, you want a readable, easy to understand book with no grammar and spelling errors, but if you try to make the book all things to all people, you will never publish it.
9) Go to adobe’s web site and upload it to a PDF for free. They give you 5 free trial conversions, so take advantage of the service.
Now you have your first (or next) ebook!
Making Money Online
Not Making Money Online - Make Money Through Your Own Product.
If you have never written a book or developed a product before, creating a brand-new information product may seem downright daunting to you today. In this article, I will break down the steps to creating your own product to their rawest elements.
What is an information product? An information product teaches someone else how to do something you can do well. It can be in the form of a book, an ebook, an audio (CD) series, or a video series.
1) What can you do well, or know a lot about? You must first determine a topic for your product. Are you a fisherman, a good dog trainer, or do you know how to shop using coupons and save money every week? Anything you can do well that could benefit others if they could too, is a great product.
2) Write down an outline of all the things you know about your topic. Literally everything.
3) Organize all the things from 2) into categories of information. For example, in the fishing example, list ten different types of fishing.
4) Under each category, list everything you know about those categories.
5) Start writing what you know. Do not worry about grammar or even spelling. You will catch all of that when you proof read. You want to write from your heart, sharing all the information you can. If you are constantly correcting yourself, you will find it difficult to keep writing as effectively.
6) If you really have a hard time starting the process of writing, think of each topic as an article. So write an article on each topic. When you have written an article on each topic, put them all together and you have your book.
7) You can use this same process for an audio or video---you will just be talking instead of writing. But you still need to write out the categories and topics, and write good notes so you cover everything.
8) Be sure and proof whatever you do, and have at least one other person read it. There is nothing more embarrassing than seeing your own mistake in print.
9) Pull it all together, find a publisher, create a PDF file, or record your product. Once you are satisfied with it, the hard work begins! Marketing!
You can check out these Cooking Niche Websites
cookbook-appetizers
cookbook-cookies
cookbook-diet
cookbook-menu
cookbook-recipes
cookbook-simple
Cookbook
What is an information product? An information product teaches someone else how to do something you can do well. It can be in the form of a book, an ebook, an audio (CD) series, or a video series.
1) What can you do well, or know a lot about? You must first determine a topic for your product. Are you a fisherman, a good dog trainer, or do you know how to shop using coupons and save money every week? Anything you can do well that could benefit others if they could too, is a great product.
2) Write down an outline of all the things you know about your topic. Literally everything.
3) Organize all the things from 2) into categories of information. For example, in the fishing example, list ten different types of fishing.
4) Under each category, list everything you know about those categories.
5) Start writing what you know. Do not worry about grammar or even spelling. You will catch all of that when you proof read. You want to write from your heart, sharing all the information you can. If you are constantly correcting yourself, you will find it difficult to keep writing as effectively.
6) If you really have a hard time starting the process of writing, think of each topic as an article. So write an article on each topic. When you have written an article on each topic, put them all together and you have your book.
7) You can use this same process for an audio or video---you will just be talking instead of writing. But you still need to write out the categories and topics, and write good notes so you cover everything.
8) Be sure and proof whatever you do, and have at least one other person read it. There is nothing more embarrassing than seeing your own mistake in print.
9) Pull it all together, find a publisher, create a PDF file, or record your product. Once you are satisfied with it, the hard work begins! Marketing!
You can check out these Cooking Niche Websites
cookbook-appetizers
cookbook-cookies
cookbook-diet
cookbook-menu
cookbook-recipes
cookbook-simple
Cookbook
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